Trevor Locke — Showreel 01
FRANCHISEARCHITECT
Most brands build content calendars.
I build intellectual property.
Seg. 02 — The Framework
How a slate gets built, in the abstract
This is the method, not the résumé — the real names are next, in the slate.
Scroll to see the diagram →
Every pillar carries the same ecosystem — one shoot, five distribution floors.
Franchise 1 — TOFUAwareness — get found. One shoot, five distribution floors.
Franchise 2 — TOFUAwareness — get found. One shoot, five distribution floors.
Franchise 3 — MOFUConsideration — get evaluated. One shoot, five distribution floors.
Franchise 4 — MOFUConsideration — get evaluated. One shoot, five distribution floors.
Franchise 5 — BOFUConversion — get chosen. One shoot, five distribution floors.
Seg. 03 — The Slate
A career, programmed like a network's schedule
Scroll to see the full slate →
Nick on the Street
Nickelodeon / Paramount
Everyday New Yorkers get put on the spot with Nickelodeon trivia and dares.
Reverse the Verse
SiriusXM
Musicians hear their own songs played backwards and race to name the track.
WIRED Autocomplete Interview
WIRED / Condé Nast
Celebrities and experts answer the internet's most-searched questions about themselves.
Instant Insights
Easy Mode
Mental Objects
5 Levels
WIRED / Condé Nast
One expert explains a single concept five times, once for each level of difficulty.
Path to Pro
Cross-Exam
Teacher vs. Students
Trade Secrets
Freedom Formula
Expert Exchange
Built Different
Seg. 04 — The reel
Watch before you read the résumé
The full curated reel — WIRED, SiriusXM, Nickelodeon, and Teachable
Full reel + Teachable reel ▸Proof — from the reel
Tom Holland, Zendaya & Jacob Batalon Answer MORE of the Web's Most Searched Questions | WIRED
The flagships
The Teachable slate — 10 franchises embedded
Seg. 05 — On the wall
WIRED Autocomplete Interview, in the field
Real episodes, real faces, real view counts — five of WIRED Autocomplete Interview's 374.
Tom Holland, Zendaya & Jacob Batalon Answer MORE of the Web's Most Searched Questions | WIRED
Sadie Sink, Noah Schnapp & Gaten Matarazzo Answer the Web's Most Searched Questions | WIRED
Robert Downey Jr. & Christopher Nolan Answer The Web's Most Searched Questions | WIRED
TommyInnit Answers The Web's Most Searched Questions | WIRED
Casey Neistat Answers The Web's Most Searched Questions | WIRED
Seg. 06 — The multiplier
One shoot. One week of assets. Across six surfaces.
Scroll to watch it fan out.
The AEO angle: detailed metadata, full transcripts, and chapter markers turn every video into a durable signal to LLMs — compounding into share of voice when ChatGPT or Perplexity answer questions about course creation, pricing, or the creator economy.
Seg. 07 — The Receipts
Numbers, not adjectives
1B+
views
WIRED Autocomplete Interview — the most-watched video franchise in Condé Nast history
- — 374 episodes
- — Parodied by Saturday Night Live
10+
years
in content strategy, video production, and brand-building
+126%
impressions
at Teachable, in under a year, against a flat headcount
~5x
baseline engagement
average performance of Teachable franchise content vs. non-franchise posts
16–18%
engagement rate
on franchise episodes distributed via LinkedIn
Webby
Award nominee, 2024
"Mathematician Explains Infinity in 5 Levels of Difficulty"
MTV VMAs
featured
Nick on the Street, Nickelodeon
$120K
content budget
managed alongside a 4-person team and freelance producers/editors